besides the athletes competing within the 2 week framework the rest of it all seems a big money making scam which outside of London, I dont see where anywhere will benefit from it. It so hyped, all of it.
The Olympic flame came down the street next to us, literally a minutes walk from where I live. There was all this buzz and hype and the were going over the top on the local news about it that very evening. Suddenly the street was packed out and even a helicopter overhead fliming it all making a racket. I watched it all on the local news channel. When I saw it was getting near my house I popped my head out and saw it, at least from a distance saw the Olympic torch go by for all of two seconds. Then everyone dispersed and 20 mins later the street was back to normal. But it was so hyped on the local news, in fact most of the half hour slot was given over to this 'important event'. I just thought it was all such bull****. Why does everything seem so hyped and corporate these days? Is it just the media age we live in perhaps. It will never change, just have to find ways of avoiding it.